Development Finance Influence Yield Management 
Strategy Driven
MARCH 30, 2011
Readers gain a better understanding of the most important influences to consider when making pricing decisions. The book draws the best thinking from numerous disciplines, including marketing, economics, and finance, to deliver a comprehensive presentation that comes alive through numerous case studies, memorable examples, and graphs.
Harvard Business Review
JANUARY 26, 2012
The recent boom in auto-analytics, or "self-tracking," or "self quantification" has been playing out mostly as a consumer trend — as something we do during our leisure time to become more deliberate about personal fitness, finances, or diet. Many of the auto-analytic tools being developed for large consumer markets, like the $4.5
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