Strategy Driven

OCTOBER 29, 2020

To remedy this situation in the hospitality industry, a new pricing strategy was developed; the Yield Management strategy. What is yield management? What is yield management and how does it affect your business? So, really, what is yield management ?

Yield Management 65

Yield Management Price Management Hotels 65

Strategy Driven

MARCH 30, 2011

Readers gain a better understanding of the most important influences to consider when making pricing decisions. Combined, the marketing orientation of the firm, and the economic understanding of value exchange, provides the foundation for developing insights required for executive decision making in pricing strategy. Going Deep.

Price 50

Price Strategy Discount Levitt 50

Harvard Business Review

JANUARY 26, 2012

However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools. Given the sheer number of tools being developed, this might be the rich area for business experimentation. Auto-analytics can democratize interventions that increase self-awareness.

Organization 12

Organization Self-aware Taylorism Taylor 12