Leading Blog

JANUARY 27, 2012

Sonnenberg believes that leaders who have a jaded view of intangible assets will never make the commitment required to reap their full potential. Sonnenberg discusses at length, nine critical success factors that need to be built into the organization: Passion that develops commitment to the organization’s mission, values, and goals.

Management 284

Management Intangible Assets Critical Success Factor Compliance 284

Harvard Business Review

JUNE 16, 2011

So it is with most breakthrough innovations and banner financial years. Interestingly, intangible assets are all the rage these days on Wall Street. There is no line on the balance sheet for "ability to innovate" or "skill at managing brand." If ego and time allow, the list can be quite long.

Intangible Assets 15

Intangible Assets Analysis Pharmaceuticals Innovation 15

Harvard Business Review

JULY 3, 2015

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. Over its lifetime, the app store has generated more than $25 billion for developers.

CRM 8

CRM Brand Business Model Intangible Assets 8