Harvard Business Review

SEPTEMBER 8, 2016

Actions speak louder than mission statements. An Amazon developer, for example, told me that her company takes great pains to avoid digitally irritating customers. Entire KPI dashboards have apparently been built around receptivity/abandonment behaviors. So these UX themes transcend digital advertising trends.

Advertising 8

Advertising KPI Mission Statement Incentives 8

CO2

NOVEMBER 26, 2023

Internally, examine culture, leadership, process, and people, as well as the value proposition you offer to customers. You establish your goal (where you want to go) and your position (where you are now), and then develop your strategy (how to get from your position to your goal in the most efficient and effective way).

Strategic Planning 78

Strategic Planning Planning Balanced Scorecard Mission Statement 78

Harvard Business Review

SEPTEMBER 13, 2013

Executive leadership has your back. The KPIs also helped ensure our failures were disciplined failures, not the result of sloppiness. We originally envisioned the metric as a formal KPI in each staffer’s annual performance review. Our development team went Agile. The idea was to deliver a clear message: Move fast.

Team 13

Team Metrics KPI Rogers 13