Development Merchandising Productivity Reis 
Harvard Business Review
FEBRUARY 28, 2011
A smarter approach is to reward fans by, for instance, providing Facebook-only discounts and sneak peeks at upcoming products. Last year REI drove traffic to its stores by offering $1 donations to charity for every check-in, with a ceiling of $100,000. American Eagle has offered 20% discounts to customers who check into its stores.
Harvard Business Review
FEBRUARY 3, 2015
And the development leader failed to identify any new ideas for store layout or building features. And the merchandising vice president had difficulty understanding why “product” was one of the categories we were discussing. How could such a misconception of customer experience have developed? I was stunned.
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