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Selling on Amazon for Dummies: How to Get Started Selling on Amazon

Strategy Driven

A strong business plan starts off with a mission statement. You’ll also need to develop a marketing, sales, and financial plan. Try to use a SWOT analysis to determine your strengths, weaknesses, opportunities, and threats. What are you trying to accomplish? What promise are you making to your customers?

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The Strategic Planning Process

Coaching Tip

By writing out, in a SWOT (the firm''s Strengths, Weaknesses, Opportunities and Threats ) worksheet, each leadership team member''s perception of the company''s "identity elements" becomes a work-in-progress toward clarifying what the leadership team collectively (in a combined and confidential SWOT) wants to see happen.

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Strategic Planning Steps

CO2

You establish your goal (where you want to go) and your position (where you are now), and then develop your strategy (how to get from your position to your goal in the most efficient and effective way). Mission The mission statement is your statement of purpose. Describing why you exist as an organization.