Strategy Driven
OCTOBER 29, 2020
To remedy this situation in the hospitality industry, a new pricing strategy was developed; the Yield Management strategy. What is yield management? What is yield management and how does it affect your business? So, really, what is yield management ?
Strategy Driven
MARCH 30, 2011
This book strikes an appropriate balance between quantitative skill sets and the qualitative concepts necessary for business growth. Combined, the marketing orientation of the firm, and the economic understanding of value exchange, provides the foundation for developing insights required for executive decision making in pricing strategy.
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