Remove Direct Marketing Remove Follow-up Remove Leadership Remove ROI
article thumbnail

From Boring to Bravo: How to Revamp Your Employee Newsletter and Keep Your Team Interested

HR Digest

According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. This will help you come up with several ideas for articles that will be interesting to your employees. Company Events: Keep your team in the know about upcoming company events and all the details.

article thumbnail

How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business Review

This principle has always been a priority for the leadership team at Vineyard Vines and it is still top of mind today. ” Of course, this type of real-time, one-to-one marketing is easier said than done. Consider the following campaign examples: Holiday Campaigns Expand Reach Without Sacrificing Relevance.

Retail 8