Strategy Driven

DECEMBER 19, 2010

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Click here to cancel reply.

Direct Marketing 50

Direct Marketing Resources Marketing Newsletter 50

Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

HR Digest

JANUARY 18, 2023

According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. Newsletters are not only a great way to keep your employees informed, but they can also have a positive impact on your bottom line.

Newsletter 64

Newsletter Team How To Creativity 64

Harvard Business Review

JUNE 8, 2018

This principle has always been a priority for the leadership team at Vineyard Vines and it is still top of mind today. ” Of course, this type of real-time, one-to-one marketing is easier said than done. A Seasonal Campaign Generates Outsized ROI Through Enhanced Cross-Channel Marketing.

Retail 8

Retail Apparel Engineering Audience 8