HR Digest

JANUARY 18, 2023

According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. This will help you come up with several ideas for articles that will be interesting to your employees. Company Events: Keep your team in the know about upcoming company events and all the details.

Newsletter 64

Newsletter Team How To Creativity 64

Harvard Business Review

MAY 31, 2013

So why is digital marketing still so ineffective? Data from the 2012 Direct Marketing Association benchmarks say that direct mail — yes junk mail via snail mail — still reigns supreme, offering response rates of 1.1 Let''s start with email, which still has the highest ROI. Then social spam.

Marketing 8

Marketing ROI Real Estate CRM 8

Harvard Business Review

JUNE 8, 2018

Consider the following campaign examples: Holiday Campaigns Expand Reach Without Sacrificing Relevance. The open rate for emails generated from the new platform were up 68% and the revenue per email (RPE) increased by 572% over the prior year, when a batch-and-blast approach had been used.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity.

Technology 8

Technology Marketing Company CRM 8