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Why Every Fortune 1000 CEO “Needs a Therapist”

Lead Change Blog

These interviews covered aspects of the innovation and change these futurists predict, to the timeline and ever-accelerating pace of this change, to suggestions about how the industry could cope with the change to come. At one conference I attended (the Direct Marketing Association, no less!)

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AARP – The Last Membership Card You Will Ever Need!

CO2

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

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Is outsourcing a copywriter really worth the money?

Women on Business

Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business. For example, a health food company may hire out to produce advertising copy and direct marketing pieces. Outsourcing copy is a time management strategy that business leaders are now realizing.

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. In another, I managed significant software changeover/upgrade for more accurate and timely processing of accounting functions, inventory reports, and financial statements."

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