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Make These Changes to Help Digital Marketing Fulfill Its Potential

Harvard Business Review

MAY 31, 2013

The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective? There are two opportunities to improve this.

Marketing

Marketing ROI Real Estate CRM

The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand

Brand Storytelling Trout Retail

Leadership Digital

Make These Changes to Help Digital Marketing Fulfill Its Potential

The Brand Benefits of Places Like the Guinness Storehouse

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