Strategy Driven

MARCH 19, 2020

Without the proper marketing, most startups and small businesses will be doomed to fail. However, with such an abundance of marketing techniques available, it is important that small business owners deploy the correct methods in order to maximize their return on investment. Complete Your Market Research. Profile Target Markets.

Marketing 66

Marketing ROI Audience How To 66

Strategy Driven

DECEMBER 19, 2010

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

Direct Marketing 50

Direct Marketing Resources Marketing Newsletter 50

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

HR Digest

JANUARY 18, 2023

According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. In fact, according to research by the Content Marketing Institute, headlines are the most important element of an article, with 8 out of 10 people reading the headline, but only 2 out of 10 reading the rest.

Newsletter 64

Newsletter Team How To Creativity 64

Strategy Driven

NOVEMBER 27, 2011

In fact, companies that choose the right solution, with the right capabilities, will realize low TCO and rapid ROI, while empowering their mobile users with the ability to access and interact with timely, complete corporate information from any smartphone or tablet. This content is intended for personal and non-commercial use only.

Business Intelligence 50

Business Intelligence TCO Resources White Paper 50

Strategy Driven

MARCH 2, 2016

No longer a discretionary luxury, predictive analytics are now the name of the game for those who seek to utilize customer metrics in a meaningful way to establish a tremendous competitive advantage, gain notable market share and significantly boost bottom lines. Maximizing Marketing Budget ROI. Allowing Data-Driven Decisions.

CRM 50

CRM System ROI Audience 50

Harvard Business Review

MAY 31, 2013

The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective? There are two opportunities to improve this.

Marketing 8

Marketing ROI Real Estate CRM 8