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How to Effectively Market Your Small Business

Strategy Driven

MARCH 19, 2020

Behavior: loyalty, attitude, buying habits. Being known for a specific service will help you to steal a bigger chunk of the market share from larger competitors. Decide on Your Marketing Avenues. With so many marketing strategies to choose from, it’s important for businesses to identify the best avenue for their business.

Marketing 66
Marketing ROI Audience How To 66
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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

OCTOBER 20, 2015

In response, a growing number of experience design agencies (mine among them) are creating “experiential brand homes” like the Guinness Storehouse in Dublin — physical destinations (think of them as theme parks for the brand) that engage customers and build loyalty. Start in the heart.

Brand 8
Brand Storytelling Trout Retail 8
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