HR Digest

JANUARY 18, 2023

From catchy headlines and eye-catching visuals to interactive elements and employee spotlight features , we’ve got the tips and tricks you need to take your employee newsletter to the next level. According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent.

Newsletter 64

Newsletter Team How To Creativity 64

Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Strategy Driven

NOVEMBER 27, 2011

In fact, companies that choose the right solution, with the right capabilities, will realize low TCO and rapid ROI, while empowering their mobile users with the ability to access and interact with timely, complete corporate information from any smartphone or tablet.

Business Intelligence 50

Business Intelligence TCO Resources White Paper 50

Harvard Business Review

MAY 31, 2013

So why is digital marketing still so ineffective? Data from the 2012 Direct Marketing Association benchmarks say that direct mail — yes junk mail via snail mail — still reigns supreme, offering response rates of 1.1 Second, we need to fundamentally re-think digital marketing.

Marketing 8

Marketing ROI Real Estate CRM 8