CO2

APRIL 1, 2022

Shifting Dynamics Make Corporate Purpose a Non-Negotiable Of all generations, Gen Z is the most racially and ethnically diverse, most well-educated, and the first generation comprised entirely of digital natives. greater annualized total shareholder return (TSR) 7.7% For example, high purpose companies experience: 14.1%

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

Of all generations, Gen Z is the most racially and ethnically diverse, most well-educated, and the first generation comprised entirely of digital natives. greater annualized total shareholder return (TSR). This generation is quickly gaining steam as a force capable of determining your company’s success or failure. .

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

MAY 25, 2017

” In 2012 the Commonwealth Bank restructured its evaluation system so that 75% of CEO incentives came from the bank’s total shareholder return (TSR), relative to a set peer group, and 25% from customer-satisfaction results, benchmarked against another peer group. ” Now a full 50% of the assessment was subjective.

TSR 9

TSR Banking Committee Incentives 9

Harvard Business Review

DECEMBER 25, 2014

But there is a deeper lesson to my story that I hope will help others build exceptional, and exceptionally diverse, teams. Ironically, my story is a story of overcoming my own biases about diversity—and then using these hard-won insights to build one of the most diverse leadership teams and board of directors in the world.

Team 12

Team Diversity CFO TSR 12