Strategy Driven

MAY 15, 2023

When getting to know your customers, take the following aspects into account: Demographics: Consider age, gender, income level, education, and occupation as these factors impact customer preferences and needs. This understanding helps you tailor marketing messages and product offerings to your target audience.

Word of Mouth Marketing 110

Word of Mouth Marketing Succession Audience Loyalty 110

Harvard Business Review

DECEMBER 18, 2017

The reputations of other teams suffer as they appear to underachieve in comparison. Employee surveys, conversations, and focus groups can help us understand what actually happens in organizations, how seriously stated values and formal processes are taken, and which units or departments may pose the most ethical risk.

Ethics 11

Ethics Organization Incentives Long-term 11

Harvard Business Review

FEBRUARY 1, 2017

A sponsor is a senior-level leader who elevates their protégé’s visibility within the corridors of power, advocates for key assignments and promotions for them, and puts their reputation on the line for the protégé’s advancement.

Diversity 8

Diversity Career Focus Group Energy 8

Harvard Business Review

NOVEMBER 12, 2018

Maybe there’s an email chain through which new parents in the marketing department swap out gently used baby gear, and maybe Mary over in finance has a reputation as an “on top of it” mom — and ends up mentoring and informally coaching a disproportionate number of colleagues as a result.

Organization 11

Organization How To Seminar Follow-up 11