The Horizons Tracker
NOVEMBER 6, 2023
The article was based on studies suggesting that often we become slaves to technology, with our time spent servicing it rather than being liberated by it. Supporting work The findings are based on work undertaken in a telemarketing firm. However, there are numerous ways in which technology can assist and empower humans.
Strategy Driven
OCTOBER 14, 2015
Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. But this is a much more efficient way to do this. A Buying Decision Is A Change Management Problem. Let me back track a bit.
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Strategy Driven
APRIL 26, 2017
Truly efficient marketing starts on social media, as it can generate almost double the marketing leads of telemarketing, trade shows, and email correspondence. If any new technology comes along that could make it easier to reach new customers, be sure to take advantage. Photo courtesy of Pexels.
Harvard Business Review
APRIL 17, 2015
And for small- to medium-size businesses, the required resources — technology, personnel, costs, and assets — are daunting if not out of reach. As Forrester correctly points out, ordering can be more efficiently conducted via digital devices; thus, salespeople are no longer needed to perform the task. They evolved.
Harvard Business Review
MARCH 3, 2011
And outsourced technology providers, such as Bazaarvoice, made it relatively straightforward to add consumer product reviews to retail sites. They're finding ways to kill bad offers more efficiently than ever before. Today's business world reflects a near-perfect reversal of the era in which the Seal was created.
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