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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

Connect as many strengths and resources as possible, for innovation lives in fresh combinations. Good useful original gifts are best if they can contain a mini-version of your product or service for sampling. Be guided by appropriateness and tie into what the target values or needs most.

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Research: CEOs with Diverse Networks Create Higher Firm Value

Harvard Business Review

For example, firms with better-connected CEOs can obtain cheaper financing , and firms with well-connected board directors see better performance. Our study , published in the Journal of Corporate Finance, found that CEOs with strong connections to people of different demographic backgrounds and skill sets create higher firm value.