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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. By Maribeth Kuzmeski Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it?

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CMI Highlights

Chartered Management Institute

Being an ethical and inclusive leader is a central pillar of CMI's Professional Standard. It could help boost pay equality Tips and tools to help you navigate the slippery slope of business ethics Lessons from Britain’s Most Admired Companies on leading with integrity Should pets be allowed in the office?

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