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The Growing Importance of Ethics in PR

Strategy Driven

Ethics have always been important in PR, but they have officially become more important than ever. Nearly every single PR organization follows a code of ethics. PR Council, PRSA, Institute of PR, ICCO, and Global Alliance are just a few of the boards that offer their own code of ethics.

PR 122
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PR and Ethics in the Battle for Location-based Data

Harvard Business Review

The vast amount of personal information people post on social media sites, combined with the fact that social media companies can now link online behavior to physical locations is creating the biggest shift in marketing since the onset of the Internet. Transformations of this magnitude are never confined to the market.

PR 14
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Create Your Own Prosperity :: Women on Business

Women on Business

This is a dead end tactic. Many people come to me to make a drastic change in their careers. Their tendency has been to jump right back into the same type of career for security purposes only, even if they truly dislike this work.

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Lessons for Social Entrepreneurs from the Microfinance Crisis

Harvard Business Review

The microfinance industry has in just a few years gone from making headlines for the Nobel Peace Prize to stories about limited impact, allegedly abusive tactics, client suicides, government crackdowns, major lenders struggling with insolvency and the forcible removal of Mohammed Yunus as Managing Director of Grameen Bank.