The Horizons Tracker
MARCH 24, 2021
So too has the number of use cases to which such data can be put, with some uses more ethical than others. New research from Wharton explores the ethics of using genetic data for marketing purposes. This coincided with a growing number of multinationals using genetic data in their marketing campaigns.
Great Leadership By Dan
NOVEMBER 27, 2018
And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. But a problem that’s becoming ever more visible is that some organisations have made authenticity their marketing strategy, rather than a business one.
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Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Strategy Driven
NOVEMBER 11, 2021
Ethics have always been important in PR, but they have officially become more important than ever. Nearly every single PR organization follows a code of ethics. PR Council, PRSA, Institute of PR, ICCO, and Global Alliance are just a few of the boards that offer their own code of ethics.
Leading Blog
JULY 16, 2021
To counteract this cultural condition, Make It, Don’t Fake It is about “ethics, passion, confidence, pride, resilience, commitment, and survival in a business context. Horn then takes us through her journey as the CEO of a public relations and marketing communications agency. It is about doing the right things the right way.
First Friday Book Synopsis
JULY 23, 2014
James O''Toole Joshua Green Judgment Calls Lao Tzu MIT Program in Comparative Media Studies/Writing New York University Press book Oscar Wilde Paul Schoemaker Peppercomm Peter Drucker Planning-ness PR News PRWeek Sam Ford: An interview by Bob Morris Social Media Week NYC South by Southwest Spreadable Media: Creating Value and Meaning in a Networked (..)
Chartered Management Institute
SEPTEMBER 2, 2013
For the past few decades, the matters of ethics and social responsibility in business have been put firmly in their place: a short section near the end of the annual report; a few minutes before the close of the Board meeting. It has been – and often still is – seen as very much junior to the big beasts of finance, strategy and marketing.
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