Ethics Marketing Operations PR 
Women on Business
NOVEMBER 22, 2010
The choice to stay in a very black and white world of facts and figures is important for keeping the trust of all team members—and is particularly relevant when you’re operating at one remove. Can you give me data about what’s been going on?” He said/she said is excruciating anytime.
Women on Business
JANUARY 11, 2011
How great would it be if everyone would operate with the ultimate goal being love? Thanks 4 Women Entrepreneurs January 21st, 2011 at 8:19 pm Great post. I think showing love is something that will really come back to you in the end, even in the business world. Interesting thoughts. Thanks for posting.
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Women on Business
JANUARY 24, 2011
But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!
Harvard Business Review
JUNE 21, 2013
burden of running their companies’ day-to-day operations. New research led by Lan Jiang, an assistant professor of marketing at the University of Oregon, shows that if you give a shopper an unearned reward, she’ll probably have mixed feelings if she’s observed by other people, such as shopper No. Ethical Quandaries.
Strategy Driven
AUGUST 1, 2014
Ethics and standards… those are for chumps. Once the PR crisis passes, things will get back to normal. Not engaging in planning for future operations: So what are you gonna do about it? In reality, no single market shift speaks completely for itself. Our lawyer can take care of any problems that arise.
Harvard Business Review
NOVEMBER 28, 2017
One of your executives comes to you with a proposal: she wants to lower the quality of service at the restaurants, reduce product safety standards, use deceptive marketing practices, lower employee pay, and adopt worse environmental practices. Why do anti-profit beliefs persist in a market society? Our research.
Harvard Business Review
JUNE 10, 2014
Public relations and communications professionals—and the academic programs that train them—find themselves operating in a radically new environment. But, over time, most PR work focused on pitching journalists who worked for professional media organizations.
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