Frank Sonnenberg Online
OCTOBER 26, 2021
With the advent of social media, the operative word “fast” doesn’t do justice to the speed at which bad news travels today. The second common reaction is to launch a high-profile PR stunt to repair the damage. They think they can win back trust and respect by showcasing examples in which they were kind, ethical, and socially conscious.
Women on Business
AUGUST 26, 2011
This person should be in the operations leg of your organization where organization and efficiency are responded to. If you have a chatty person in an office role, they may be better utilized in your sales or PR staff. This is a big one and one that most managers do not agree with, but an apology is an effective management tool.
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Harvard Business Review
JUNE 10, 2014
Public relations and communications professionals—and the academic programs that train them—find themselves operating in a radically new environment. But, over time, most PR work focused on pitching journalists who worked for professional media organizations.
Women on Business
NOVEMBER 22, 2010
The choice to stay in a very black and white world of facts and figures is important for keeping the trust of all team members—and is particularly relevant when you’re operating at one remove. Can you give me data about what’s been going on?” He said/she said is excruciating anytime.
Women on Business
JANUARY 11, 2011
How great would it be if everyone would operate with the ultimate goal being love? Thanks 4 Women Entrepreneurs January 21st, 2011 at 8:19 pm Great post. I think showing love is something that will really come back to you in the end, even in the business world. Interesting thoughts. Thanks for posting.
Women on Business
JANUARY 24, 2011
But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!
Harvard Business Review
NOVEMBER 28, 2017
Even in one of the most market-oriented societies in human history, it appears very difficult to make most people appreciate that ethical and profitable business practices do not fundamentally conflict. Doing so entails operating more efficiently or innovating to create products that consumers value more. Our research.
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