In the CEO Afterlife

AUGUST 29, 2011

There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Tactics are often misconstrued as strategies. Tags: Human Resources , Leaderhip , PR , Spin , Strategy. So are goals. I should know.

Strategy 131

Strategy CEO Company Competitive Advantage 131

Harvard Business Review

MAY 24, 2011

The vast amount of personal information people post on social media sites, combined with the fact that social media companies can now link online behavior to physical locations is creating the biggest shift in marketing since the onset of the Internet. Transformations of this magnitude are never confined to the market.

PR 14

PR Ethics Public Relations Media 14

Strategy Driven

NOVEMBER 25, 2016

This tactic can be very effective, but it isn’t always the best solution, or the most economical. David has counseled businesses and executives on strategic communications and marketing issues. His strategic communications firm, David PR Group, counsels clients in the areas of marketing, reputation management, and public relations.

Reputation 50

Reputation Review Content Tactics 50

Women on Business

JANUARY 19, 2011

This is a dead end tactic. Many people come to me to make a drastic change in their careers. Their tendency has been to jump right back into the same type of career for security purposes only, even if they truly dislike this work.

Press Release 162

Press Release Learning-by-Doing Discount PR 162

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 14

Creativity Marketing Agility Budgeting 14

Strategy Driven

JANUARY 7, 2011

Headquartered in Atlanta, Georgia, Everspark Interactive was founded in June 2009 by internationally-known Search Engine Optimization (SEO) expert, Jason Hennessey and 20-year marketing veteran, Chris Watson. Call to Action – Think of each video as it’s own marketing / pr / advertising campaign. Are you asking them to do it?

Video 50

Video Marketing Mix Press Release Engineering 50

Harvard Business Review

JULY 5, 2011

Corporate Facebook pages are great examples of the need for marketing, PR, customer service, and even HR to all figure out how to work together because users on Facebook don't make the distinction behind which department is running what. All business functions have to undergo several iterations of change.

Media 15

Media Business Intelligence PR Software 15

Harvard Business Review

MARCH 25, 2016

Most advertising agencies with creative treatments and marketing campaigns. Most PR firms with messaging and communication plans. These are useful tactics but aren’t the kind of strategic narrative you are looking for. Most branding firms will come back with a tagline and positioning statement.

How To 8

How To Brand Retail PR 8

Strategy Driven

JULY 29, 2019

There’s a lot about business that you can learn as you go along, and this definitely applies to marketing. Because as you’re starting to absorb different ideas and tactics, you can try them all out for yourself. So, you’re not expected to be a marketing master right now. You just have to be willing to learn and grow.

Marketing 10

Marketing Brand PR How To 10

Harvard Business Review

APRIL 22, 2011

The microfinance industry has in just a few years gone from making headlines for the Nobel Peace Prize to stories about limited impact, allegedly abusive tactics, client suicides, government crackdowns, major lenders struggling with insolvency and the forcible removal of Mohammed Yunus as Managing Director of Grameen Bank.

Microfinance 15

Microfinance Entrepreneur Crisis Short-term 15

Harvard Business Review

OCTOBER 7, 2016

Few things are more damaging to a brand’s reputation than a hack in the headlines, and in the event of a public security incident, it’s highly likely that the Chief Marketing Officer (CMO) and the Chief Security Officer (CSO) will be the first people the CEO looks to and says “What do we do now?”

Planning 9

Planning Company Crisis Brand 9

Harvard Business Review

AUGUST 19, 2011

The timing could barely be worse: you've just invested a lot of your limited marketing resources in a new campaign that, given what's just happened, is the perfect ammunition for those skilled in double entendre. Abandon the marketing campaign." And the marketing campaign? The whole world is watching. What's your plan?

Airlines 9

Airlines Advertising PR Brand 9

Strategy Driven

MARCH 9, 2018

Because you can actually generate some traffic from social media if you take the right approach with your marketing. You’ll want to make sure that you’re applying tactics that will engage your followers and lure them to your website. Finally, you’re going to want to think about doing some online PR. The Importance Of Analytics.

PR 50

PR Content FAQ Media 50

Harvard Business Review

JANUARY 26, 2015

But over time, I became less interested in the tactical – calling up reporters to come to press conferences – and more interested in media and marketing strategy. When you’re doing work you no longer want to do. In the early days of your business, almost any contract feels like a win. Board development? Sure, why not?

Cialdini 8

Cialdini Consultative Marketing Strategy Media 8

Harvard Business Review

DECEMBER 8, 2017

After you’ve been fired, getting back into the job market can be difficult. Doing so helps you “figure out how big a problem you’re facing” and what you’ll need to overcome in the job market, says Lees. ” This tactic is “attractive and appealing” to hiring managers.

How To 8

How To Letter Learning-by-Doing PR 8

Harvard Business Review

APRIL 16, 2015

When it comes to choosing media to support a new product launch, consider the target market. Here are some tips brand and marketing managers can use to leverage converged media to their advantage: 1. This was a clever use of social media, but not the only launch tactic. Marketing' Why did the Fire phone fizzle?

Media 8

Media Tactics Productivity Products 8

Women on Business

MARCH 18, 2013

Guest Post by Elizabeth Dillon of Digital Marketing NOW (Learn more about Elizabeth at the end of this post). If not, you could be throwing away significant money on ineffective marketing initiatives. To maximize your marketing and, ultimately, your revenue, you must understand your customer’s lifetime value (CLV).

Efficiency 259

Efficiency PR ROI Loyalty 259

Harvard Business Review

JUNE 12, 2018

The pervasive adoption of mobile devices has driven an explosion of contextual user information, including geolocation data, which has become a valuable resource for marketers. However, a lack of technical skill sets among marketers has made it difficult for them to use this data (when they have access to it) effectively.

Short-term 8

Short-term Brand Long-term Media 8

Harvard Business Review

MAY 2, 2013

Seeing giveaways as high impact, low cost marketing. This generated a ton of positive PR buzz and goodwill among consumers. But it''s not just tactics, but also how generosity flows throughout the Netflix brand and business model. Marketing' Commerce Bank (now TD Bank) found free coin changing machines drove new accounts.

Strategy 8

Strategy Company Sample PR 8

Harvard Business Review

OCTOBER 18, 2012

They respond to the current pressure on gender balancing leadership with diversionary tactics (women's networks), PR events (women's conferences), and hand-on-heart professions à la Romney that they would love to hire more women, if they could just find some. The need for binders in many organizations is real. Do the math.

Company 9

Company Competitive Advantage PR CEO 9

Harvard Business Review

OCTOBER 7, 2016

Can that tactic ever prove successful, either in politics or business? This outgroup trash talking has long had a place in marketing, although sometimes in subtler forms. Marketers try to knock a rival brand off its pedestal by forcing a connection between it and a dissociative (uncool or hated) group.

Brand 9

Brand Public Relations Fashion Follow-up 9

Harvard Business Review

OCTOBER 28, 2016

Graves: Social and behavioral scientists caution that you must be careful when you use the “convert communicator” tactic. In a series of conversations leading up to the U.S. If the converts bash their own group too much, they lose persuasive powers and credibility.

Audience 8

Audience Film Public Relations Loyalty 8