N2Growth Blog

JUNE 5, 2011

If you really want to understand a leader’s perspective on the market, ask them about their competition. In the military we valued actionable intelligence, studied our enemy’s strengths and weaknesses, developed a battle plan around a solid strategy, and executed our tactical mission as if our lives depended on it - because they did.

Leadership 353

Leadership PR Disintermediation Supply Chain 353

Women on Business

JANUARY 18, 2013

If you operate a home décor company that strives to connect to style-savvy urban hipsters but your website is cluttered, and very UN-edgy, you’re going to be perceived as anything but hip. The same goes for your print collateral, which despite the digital takeover still has a place in modern marketing. Or, big execution. Your website.

Public Relations 255

Public Relations Media PR Bottom-up 255

In the CEO Afterlife

AUGUST 29, 2011

There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Tactics are often misconstrued as strategies. Tags: Human Resources , Leaderhip , PR , Spin , Strategy. So are goals. About John.

Strategy 131

Strategy CEO Company Competitive Advantage 131

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 11

Creativity Marketing Agility Budgeting 11

Harvard Business Review

JULY 5, 2011

Corporate Facebook pages are great examples of the need for marketing, PR, customer service, and even HR to all figure out how to work together because users on Facebook don't make the distinction behind which department is running what. To them, a company page represents all departments.

Media 15

Media Business Intelligence PR Software 15

Harvard Business Review

OCTOBER 7, 2016

Few things are more damaging to a brand’s reputation than a hack in the headlines, and in the event of a public security incident, it’s highly likely that the Chief Marketing Officer (CMO) and the Chief Security Officer (CSO) will be the first people the CEO looks to and says “What do we do now?”

Planning 8

Planning Company Crisis Brand 8

Harvard Business Review

DECEMBER 8, 2017

After you’ve been fired, getting back into the job market can be difficult. Doing so helps you “figure out how big a problem you’re facing” and what you’ll need to overcome in the job market, says Lees. ” This tactic is “attractive and appealing” to hiring managers.

How To 8

How To Letter Learning-by-Doing PR 8