Operations PR Tactics 
N2Growth Blog
JUNE 5, 2011
In the military we valued actionable intelligence, studied our enemy’s strengths and weaknesses, developed a battle plan around a solid strategy, and executed our tactical mission as if our lives depended on it - because they did. Do your marketing, PR and branding initiatives satisfactorily address the competition?
Women on Business
JANUARY 18, 2013
If you operate a home décor company that strives to connect to style-savvy urban hipsters but your website is cluttered, and very UN-edgy, you’re going to be perceived as anything but hip. Along with showing a little creativity in your marketing, you also need to show off your PR skills. Or, big execution. Need a tangible?
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Six Disciplines
SEPTEMBER 11, 2015
This is a haphazard way to operate. The caveat is to avoid the disruption of current operations. They’re the ones who are in the best position to know what is really happening on an operations level, so they should be the ones drafting up the tactical plans for their area of responsibility. Identify the Gaps.
In the CEO Afterlife
AUGUST 29, 2011
Tactics are often misconstrued as strategies. billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing. Tags: Human Resources , Leaderhip , PR , Spin , Strategy. So are goals. Ever heard this? Their size ($49.2 Did you like this?
Harvard Business Review
MAY 21, 2018
In this case, Sylvia’s passion aligned with the goals of the organization, so we jointly crafted a roadmap for Silvia to learn more about leadership development while gaining career counseling skills — all while pursuing her current role in PR. Establish Clear Goals for the Big Thinkers.
Harvard Business Review
JULY 5, 2011
Corporate Facebook pages are great examples of the need for marketing, PR, customer service, and even HR to all figure out how to work together because users on Facebook don't make the distinction behind which department is running what. To them, a company page represents all departments.
Harvard Business Review
MARCH 22, 2017
In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.” Turn everyone into an advocate.
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