N2Growth Blog

JUNE 5, 2011

If you really want to understand a leader’s perspective on the market, ask them about their competition. In the military we valued actionable intelligence, studied our enemy’s strengths and weaknesses, developed a battle plan around a solid strategy, and executed our tactical mission as if our lives depended on it - because they did.

Leadership 353

Leadership PR Disintermediation Supply Chain 353

HR Digest

APRIL 11, 2020

Aliza Licht has done PR for some great designers and knows exactly what takes to be a professional. The book also guides them on ways to successfully market on Social Media, which is essential in the present world. Leading from the Front: No-Excuse Leadership Tactics for Women by Angie Morgan and Courtney Lynch.

Books 116

Books Advice PR Career 116

In the CEO Afterlife

AUGUST 29, 2011

There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Tactics are often misconstrued as strategies. Tags: Human Resources , Leaderhip , PR , Spin , Strategy. So are goals. I should know.

Strategy 131

Strategy CEO Company Competitive Advantage 131

Harvard Business Review

MAY 24, 2011

The vast amount of personal information people post on social media sites, combined with the fact that social media companies can now link online behavior to physical locations is creating the biggest shift in marketing since the onset of the Internet. Transformations of this magnitude are never confined to the market.

PR 14

PR Ethics Public Relations Media 14

Women on Business

JANUARY 19, 2011

This is a dead end tactic. Many people come to me to make a drastic change in their careers. Their tendency has been to jump right back into the same type of career for security purposes only, even if they truly dislike this work.

Press Release 162

Press Release Learning-by-Doing Discount PR 162

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 11

Creativity Marketing Agility Budgeting 11

Harvard Business Review

JULY 5, 2011

As further evidence to the shift, one can look to technology for yet another clue. Corporate Facebook pages are great examples of the need for marketing, PR, customer service, and even HR to all figure out how to work together because users on Facebook don't make the distinction behind which department is running what.

Media 15

Media Business Intelligence PR Software 15