Skip Prichard
MAY 10, 2021
They start by sharing the “Seductive Seven” which is a list of common tactics organizations may use to respond to problems: More technology. For example, we can see data dashboards, organization charts, spreadsheets, new strategic plans, or the latest new technology trend bouncing around social media. The Seductive Seven.
N2Growth Blog
JUNE 5, 2011
In the military we valued actionable intelligence, studied our enemy’s strengths and weaknesses, developed a battle plan around a solid strategy, and executed our tactical mission as if our lives depended on it - because they did. Do your marketing, PR and branding initiatives satisfactorily address the competition?
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HR Digest
APRIL 11, 2020
Aliza Licht has done PR for some great designers and knows exactly what takes to be a professional. Leading from the Front: No-Excuse Leadership Tactics for Women by Angie Morgan and Courtney Lynch. Leave Your Mark: Land Your Dream Job. Kill it in Your Career. Rock Social Media by Aliza Licht.
Harvard Business Review
MAY 24, 2011
It's a familiar pattern: new technology enables new business practices. Second, Facebook admitted that it hired Burson-Marsteller , a leading global PR firm, to plant stories and editorials critical of Google's data privacy practices, particularly as they relate to Facebook users' personal information.
In the CEO Afterlife
AUGUST 29, 2011
Tactics are often misconstrued as strategies. Shell, on the other hand, muddies the strategic scope – “global exploration, focused acquisitions, accelerating resources to value, cost efficiency, integrated gas leadership, technology + partnerships, portfolio concentration, selective growth.” So are goals. Ever heard this?
Women on Business
JANUARY 19, 2011
This is a dead end tactic. Many people come to me to make a drastic change in their careers. Their tendency has been to jump right back into the same type of career for security purposes only, even if they truly dislike this work.
Harvard Business Review
JULY 5, 2011
As further evidence to the shift, one can look to technology for yet another clue. Corporate Facebook pages are great examples of the need for marketing, PR, customer service, and even HR to all figure out how to work together because users on Facebook don't make the distinction behind which department is running what.
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