Management PR Tactics Technology 
Skip Prichard
MAY 10, 2021
Former government official and management expert Kristen Cox teamed up with business consultant Yishai Ashlag in the book Stop Decorating the Fish: Which Solutions to Ignore and Which Problems Really Matter. Can you give some examples of leaders diagnosing the right problem instead of falling for the alluring tactics outlined in your book?
N2Growth Blog
JUNE 5, 2011
A leader’s view on competition will not only reveal a lot about their beliefs on current and future market trends, but also on innovation, branding, talent management, supply chain issues, constituency management, capital markets, and customer facing. Strong changes in brand perception via news, PR, branding, litigation etc.
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Harvard Business Review
MAY 24, 2011
It's a familiar pattern: new technology enables new business practices. Second, Facebook admitted that it hired Burson-Marsteller , a leading global PR firm, to plant stories and editorials critical of Google's data privacy practices, particularly as they relate to Facebook users' personal information.
In the CEO Afterlife
AUGUST 29, 2011
There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Tactics are often misconstrued as strategies. Tags: Human Resources , Leaderhip , PR , Spin , Strategy. So are goals. About John.
Women on Business
JANUARY 19, 2011
This is a dead end tactic. What are the Best Ways to Create, Manage, and Build a Brand? Many people come to me to make a drastic change in their careers. Their tendency has been to jump right back into the same type of career for security purposes only, even if they truly dislike this work. Are You in Career Quicksand?
Harvard Business Review
OCTOBER 7, 2016
” When a data breach happens, there is nothing worse than trying to figure out how to manage the crisis on the fly as it is still happening. Here’s a generalized scenario similar to cases we’ve experienced: A hot new mobile technology company lands one of the most successful IPOs of the year.
Harvard Business Review
MARCH 22, 2017
In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. This gives marketing an opportunity to measure and manage itself in new ways. Zscaler, a cloud-based security platform for businesses, created a Value Management Office.
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