What We Still Need to Learn about AI in Marketing — and Beyond
Harvard Business Review
AUGUST 24, 2021
A conversation with HBS professor Eva Ascarza on using AI to improve marketing decisions.
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The Big Picture of Business – Doing Your Best Work on Deadlines: Mobilizing the Energy for Best Business Success
Strategy Driven
JULY 11, 2014
Among those crown jewel TV moments were: Our Town , starring Frank Sinatra, Paul Newman and Eva Marie Saint. Though I wrote all my books on computers, I wrote the modern technology chapters on the typewriter, to make points to myself that the readers could never have grasped. Requiem for a Heavyweight , the premiere of “Playhouse 90.”
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James Bond, Dunder Mifflin, and the Future of Product Placement
Harvard Business Review
JUNE 23, 2016
product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel. Research by Eva A. This leaves marketers scratching their heads. According to PQMedia, the U.S. Audiences are increasingly skeptical.
Artificial Intelligence Is Almost Ready for Business
Harvard Business Review
MARCH 19, 2015
AI, expert systems, and business intelligence have been with us for decades, but this time the reality almost matches the rhetoric, driven by the exponential growth in technology capabilities (e.g., The Enhanced Virtual Assistant, or Eva, enables members to do 200 transactions by just talking, including transferring money and paying bills.
44 Content Marketing Agencies Defined by 65 Marketers
Miles Anthony Smith
NOVEMBER 7, 2019
65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!
The Big Picture of Business – Doing Your Best Work on Deadlines: Mobilizing the Energy for Best Business Success
Strategy Driven
JANUARY 3, 2014
Among those crown jewel TV moments were: Our Town , starring Frank Sinatra, Paul Newman and Eva Marie Saint. Though I wrote all my books on computers, I wrote the modern technology chapters on the typewriter, to make points to myself that the readers could never have grasped. They were well rehearsed. About the Author.
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