Terry Starbucker

JANUARY 13, 2013

At Facebook, allegiance to the hacker way permeates every aspect of the business, from product innovation to organizational structure to management and training. Facebook is one example of such a business. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA).

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CEO Word of Mouth Marketing Leadership IPO 335

Harvard Business Review

SEPTEMBER 21, 2011

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). My favorite example here is the Segway. Abstract thinking is useful for early stages of innovation. Consider personal distance.

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Word of Mouth Marketing Transportation Market Segmentation Advertising 13

Harvard Business Review

MARCH 14, 2014

But entities such as social media, online grocers, and word-of-mouth marketing are adding a whole new dimension beyond traditional paid media. Branded food companies should invest more in innovation and less on brand marketing. Learn the art of “small ball.” Shorten your development cycle.

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Word of Mouth Marketing Brand Marketing Incubator 8