Exit Strategy Incentives Innovation Marketing 
Harvard Business Review
JULY 17, 2013
The project team had spent the past six months designing a new strategy to accelerate growth in a critical emerging market for a multibillion-dollar multinational. The net result is that innovation efforts limp along, making just enough progress to keep management intrigued, but not enough to have any material impact.
Harvard Business Review
DECEMBER 10, 2015
For example, we openly stated a preference for an institution that would be willing to partner with us for at least 10 years, and we included specific language about exit strategies. Indeed, market share in each service line has grown substantially. Enrollees get discounts at more than 100 local businesses (e.g.,
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