Xbox Live: How an Old Tech Company Built a Social Media Juggernaut
Harvard Business Review
JUNE 8, 2012
I positioned it to my wife (who was less than enthusiastic) as a way of keeping up with my friends from home. Fair or not, Microsoft has long had a reputation for being a fast follower. It only makes sense that the companies with the most resources and capabilities are in as good position as any to create new categories.
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