Harvard Business Review

APRIL 9, 2018

” It’s important to distinguish between different types of innovation, and the responses they require by firms. In a recent publication in the Journal of Product Innovation, we undertook a systematic review of 40 years (1975 to 2016) of innovation research. This may happen in two ways.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

OCTOBER 15, 2015

A typical product or service comparison in most industries would show that incumbents usually have the best products in a given market, which reflects their obsession with high-margin customers. The New Tools of Marketing. The manager’s point of departure is classic market segmentation. Insight Center.

Marketing 8

Marketing Company Levitt Film 8

Harvard Business Review

JANUARY 28, 2014

As Kodak president Philip Faraci told a group of newspaper executives in 2008 (oh, the irony), one of Kodak’s biggest problems was the apparent stability of its core film business. Another, arguably simpler, technique is to change the way you measure market share. Disruptive innovation Innovation' Disruptive innovation Innovation'

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9