Harvard Business Review

APRIL 25, 2013

The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. made me break out in cold sweats. CIOs today must adapt or risk being marginalized.

CIO 15

CIO ROI Agility Information Technology 15

Harvard Business Review

JULY 10, 2013

It''s a sight to behold, with 11,000 agency folk, clients and technology companies from every corner of the earth coming together in one place. But, while the industry is partying, all on the client''s dime, the world around us is radically changing as digital technology evolves the way we all communicate. See you next year in Cannes.

Advertising 15

Advertising Creativity Industry Brand 15

Harvard Business Review

OCTOBER 20, 2015

In fact, the quality time consumers spend within a brand experience can increase ROI and develop true engagement , leading to greater brand advocacy and actions over time. They can permanently or temporarily showcase marketing campaigns and product innovations. The principles of destination storytelling.

Brand 8

Brand Storytelling Trout Retail 8