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Blogging on Business Update from Bob Morris (Week of 8/19/13)

First Friday Book Synopsis

Bob''s blog entries "Givers take all: The hidden dimension of corporate culture" "How Do You Create Innovation in Your Business? of the Oxford Princeton Program) in “The Corner Office” Compelling People Dave Kerpen HBR Huffington Post Hugh Martin (chief executive of Sensity Systems) in “The Corner Office” Inc.

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The IT Conversation We Should Be Having

Harvard Business Review

The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. IT management ROA ROI' made me break out in cold sweats.

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The Difference Between Coaching Rookies and Veterans

Harvard Business Review

In fact, my research has shown that in knowledge industries, rookies tend to outperform experienced staff in innovation and speed). When you adjust your coaching to each person’s experience level, you’ll keep your team performing at their best and realize the highest ROI for your investment. Add to Cart.

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The Dinosaurs of Cannes

Harvard Business Review

While some in the industry wish that we could remain as creative free spirits with our clients as patrons, clients are becoming so squeezed — and so focused on ROI — that that model isn''t sustainable. That made a lot of sense in a pre-production world, where we had one shot to get the perfect image on film.

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

In fact, the quality time consumers spend within a brand experience can increase ROI and develop true engagement , leading to greater brand advocacy and actions over time. They can permanently or temporarily showcase marketing campaigns and product innovations. The principles of destination storytelling.

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