Strategy Driven

APRIL 9, 2012

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. Webinars on the subject of ROI of social media are likely run by the same people who thought Amazon.com wouldn’t make it. My bet is people who measure the ROI of social media HAVE NEVER TWEETED.

ROI 66

ROI Media Customer Loyalty Webinar 66

CEO Blog

SEPTEMBER 8, 2018

Or you go to the movies with someone who insists on choosing the films that aren’t even of interest to you, but you concede rather than going to the movie of your choice all by yourself. Evaluate the ROI (return on your time investment) with these individuals by asking, “What have I gleaned from these people?”

Press Release 159

Press Release ROI Film System 159

First Friday Book Synopsis

AUGUST 25, 2013

of the Oxford Princeton Program) in “The Corner Office” Compelling People Dave Kerpen HBR Huffington Post Hugh Martin (chief executive of Sensity Systems) in “The Corner Office” Inc.

Blog 75

Blog ROI Film McKinsey 75

Harvard Business Review

APRIL 25, 2013

The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. IT management ROA ROI' made me break out in cold sweats.

CIO 8

CIO ROI Agility Information Technology 8

Harvard Business Review

JUNE 16, 2011

The cops got a measurable ROI from their investment in Twitter!). We need to distinguish between the opportunity (and perhaps even responsibility) that comes with widespread ownership of camera phones, and the decision to post what we snap or film.

Media 16

Media ROI Film Video 16

Harvard Business Review

MARCH 2, 2015

When you adjust your coaching to each person’s experience level, you’ll keep your team performing at their best and realize the highest ROI for your investment. Be a mirror (or game film) for your experienced staff so they see the realities of their performance and make critical adjustments.

Learning Curve 8

Learning Curve ROI Film Learning-by-Doing 8

Harvard Business Review

JULY 10, 2013

While some in the industry wish that we could remain as creative free spirits with our clients as patrons, clients are becoming so squeezed — and so focused on ROI — that that model isn''t sustainable. That made a lot of sense in a pre-production world, where we had one shot to get the perfect image on film.

Advertising 8

Advertising Creativity Industry Brand 8