Harvard Business Review

DECEMBER 5, 2018

Empower Your People with Technology. One of the most overlooked aspects of innovation is how much technology can enhance productivity. You can see this at work at Pixar, which was originally a technology company that began shooting short films to demonstrate the capabilities of its original product, animation software.

Creativity 14

Creativity Team Film Technology 14

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Relevant formats to consider, include: movie trailers and documentary films.

Storytelling 50

Storytelling Marketing Audience Objective 50

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.

Brand 8

Brand Storytelling Trout Retail 8