Harvard Business Review

SEPTEMBER 13, 2012

In 1960, the editor of the Harvard Business Review, Theodore Levitt, wrote that the failure of railroads could be explained in part by the myopic view that they were in the railroad business and not the transportation business, which left them vulnerable to competition from cars, trucks, and planes.

Health Care 16

Health Care Levitt Film Chemicals 16

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” And short-term numbers at that.

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Levitt Christensen Competitive Advantage Welch 12

Harvard Business Review

MAY 5, 2016

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” They see disrupted incumbents from retail, finance, health care, transportation, professional services, and manufacturing requiring radical restructuring of assets, productivity , and innovation.

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Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

MAY 11, 2017

Maybe we would have raised money to get more-famous celebrity spokespeople, or tried to come up with some sort of next-generation points system. Theodore Levitt's classic theory -- in under two minutes. That may be the journey from unhealthy to healthy living, or from being broke to being a good steward of their finances.

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Levitt Real Estate PR Video 14