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Use a Brand Council to Help Steer Strategy

Harvard Business Review

And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. A 2008 survey of chief marketing officers and brand managers by the Association of National Advertisers found that 64% say their brands do not influence decisions made at their companies.

Brand 8
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Case Study: Is Holacracy for Us?

Harvard Business Review

Rogier hadn’t once mentioned holacracy or self-managed teams, even though the executive team and the board had been talking for months about transitioning to just such a system at the global construction company. It hits our collective reputation and our finances.” Listening, Derek Melis, his friend and CFO, was relieved.