T-Mobile Hasn’t Incited a Price War…Yet
Harvard Business Review
JANUARY 13, 2014
First, its CEO, John Legere, was ceremoniously kicked out of a Las Vegas party thrown by wireless rival AT&T. wireless carrier’s offer to pay up to $650 for new customers to switch to its service. Since early last year, T-Mobile has spearheaded what I call a value war — as opposed to a price war — in the wireless market.
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