Strategy Driven

MAY 24, 2021

While naming your business and creating a logo is important, ever wondered how determining your business structure or crafting a detailed marketing strategy might affect your business? If you’re thinking of starting your own small business, you’re likely to have an idea of what you wish to sell or at least what your target market is.

Exit Strategy 131

Exit Strategy CRM USP Marketing Strategy 131

Strategy Driven

JUNE 6, 2014

I recently stopped for lunch at a franchise restaurant. I support cause related marketing and have advised many corporations on setting up such programs. I went to their website, where franchise chains allege they want customer comments. I say it is not, and I’m an expert on cause-related marketing.

Franchising 74

Franchising Marketing Strategy Strategic Planning 74

Harvard Business Review

NOVEMBER 5, 2018

More than ever before, managers are using large-scale randomized controlled trials (i.e., One simple and often overlooked way for larger companies to experiment is to randomize the introduction of new products across a set of markets. As a result, Uber was able confidently to introduce Express Pool to many of its major markets.

Productivity 8

Productivity Products Metrics Franchising 8

Harvard Business Review

MAY 5, 2014

But if corporations join the public sector in recognizing that this problem is a convergence of societal, economic, and cultural factors and apply good management practices to address it, we can bend the curve. Businesses gain their strategic focus from understanding the “customer” ? in this case, that’s the mother-to-be herself.

Supply Chain 8

Supply Chain Health Care Self-aware Franchising 8

Strategy Driven

JUNE 7, 2013

The second was at what was the fourth KFC franchise to open in the United States. There became too many competitors, too much franchising, too much hype and just as many who exited the industry as quickly as they entered it. ’ I commissioned focus groups. Fast forward 20 years to 1979. Its CEO (John Y.

Franchising 65

Franchising Budgeting Pryor Consultative 65