Strategy Driven

JANUARY 26, 2011

Instead of the ‘old’ method of relying on focus groups that meet behind two-way mirrors, it’s time to engage customers in a two-way conversation to innovate new products and services that matter. Rule 6: Rely on Others for Growth and Innovation. Take Mountain Dew, for example.

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Media Learning-by-Doing Open-book Company 67

Strategy Driven

NOVEMBER 8, 2010

Yes, set up a “focus group” of employees to serve as community leaders who will shepherd your company into the social networking world, but don’t put all of the power in their hands. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.

Media 50

Media Follow-up Software Newsletter 50

Strategy Driven

JUNE 6, 2014

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. Conduct focus groups. Plan how to best reach each public… which avenues will be the most expedient. Professional strategic planning counsel performs an independent audit and guides the company through the process.

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Franchising Marketing Strategy Strategic Planning 74

Strategy Driven

JUNE 7, 2013

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. ’ I commissioned focus groups. To test the premise, I staged a focus group dinner meeting at a prominent inner-city church, eliciting ideas and insights. by Hank Moore. Any company or organization is like a tree. Its CEO (John Y.

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Franchising Budgeting Pryor Consultative 65