Follow-up Management Operations Telemarketing 
Harvard Business Review
APRIL 17, 2015
Firms must conduct a deep dive and map the customer journey, or buying process, taking into account customers’ use of the emerging digital media to search, learn, purchase, and obtain follow-up service. In addition, each needs to rethink its sales funnel, the process for finding, attracting, and retaining customers.
Harvard Business Review
FEBRUARY 5, 2015
Creating a full set of consistent strategy propositions is, of course, essential, whether a firm follows blue ocean or red ocean strategy. Lastly, Comic Relief donates 100 percent of all funds raised with its golden pound promise that it spends none of the funds on its own overhead or operating costs, as the average UK charity does.
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