Harvard Business Review
APRIL 19, 2016
Clearly define roles and responsibilities among marketing, customer service, public relations, sales, corporate communication, human resources, etc. Ask legal and human resources to provide a list of do’s and don’ts for real-time consumer engagement.
In the CEO Afterlife
MARCH 18, 2015
They’ve never franchised. Because of that, they are rewarded with brand loyalty. Simplicity is the culture; it is the cornerstone of customer service – even extends to geographies. They’ve been in business since 1948 and 80% of their 290 outlets are in California. never wanted to expand to 50 states. and going public?
Harvard Business Review
JUNE 6, 2017
Successfully scaled programs often pursue creative partnerships through social franchising , which involves contracting a network of private providers to deliver services under the same brand, while forging partnerships with organizations that provide access to a customer base. For instance, after completing medical training in the U.S.
Expert insights. Personalized for you.
8 
Let's personalize your content