Remove Franchising Remove Human Resources Remove Loyalty Remove Marketing
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Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business Review

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.

Media 8
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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. They’ve never franchised. Because of that, they are rewarded with brand loyalty. and going public?

Apparel 100
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Expanding the Reach of Primary Care in Developing Countries

Harvard Business Review

We interviewed leaders in 37 private for-profit and non-profit primary care programs identified in the Center for Health Market Innovations database and operating in over 25 developing countries. Market focus. North Star Alliance is a strong example in SubSaharan Africa. For instance, after completing medical training in the U.S.