Harvard Business Review

JANUARY 16, 2013

The unique experience plus the added revenue from selling the figurines has made Skylanders a billion-dollar franchise. And beyond shopping, leading manufacturers are already exploring how to embed tags into everyday products that can be activated with a tap of a phone and enable a new kind of engagement and loyalty. (3)

Download 8

Download Loyalty Objective Brand 8

Harvard Business Review

JANUARY 29, 2014

Though price is a valuable differentiator in the marketplace, it won’t promise loyalty because a mere fan will only be as loyal as your cheapest competitor. I’ve seen much of this first-hand: My wife recently started working at SoulCycle, arguably one the most cult-like exercise franchises out there today.

Brand 14

Brand How To Franchising Merchandising 14

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. They’ve never franchised. Because of that, they are rewarded with brand loyalty. and going public?

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

FEBRUARY 20, 2013

This striking gap signals an opportunity for companies: Secure a competitive advantage by building your employees' ability to succeed in the increasingly complicated labyrinths of today's — and tomorrow's — markets. In our experience, social entrepreneurs can be extraordinary role models in this regard.

Entrepreneur 8

Entrepreneur Company Six Sigma Franchising 8

Harvard Business Review

MARCH 8, 2012

But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all. Perhaps marketing in the social era is that kind of problem. The funnel is a favorite of marketers because it is linear, uni-directional, and transaction-centric.

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Harvard Business Review

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. Real Madrid is one of the most recognized soccer franchises in the world. Real Madrid: winning the hearts and minds of 500 million dedicated fans.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

DECEMBER 14, 2012

But today, franchises like these are no longer enough to sustain both the profit and growth expectations of these legacy electronics businesses. As for the die-hard gamers, they've lost loyalty to certain consoles — no one is a "Nintendo-only" player anymore.

Industry 8

Industry Franchising Christensen System 8

Harvard Business Review

JUNE 6, 2017

We interviewed leaders in 37 private for-profit and non-profit primary care programs identified in the Center for Health Market Innovations database and operating in over 25 developing countries. Market focus. North Star Alliance is a strong example in SubSaharan Africa. For instance, after completing medical training in the U.S.

Development 8

Development Health Care Operations Franchising 8

Harvard Business Review

JANUARY 29, 2013

Or actually, maybe strategy is really about finding blue oceans — markets that come into existence as a company defines them. Microsoft, meanwhile, killed its promising Courier Tablet three years ago because of fears that its incompatibility with Windows and Office would disrupt those money-spinning franchises.

Strategy 9

Strategy Porter Christensen Mauborgne 9

Harvard Business Review

SEPTEMBER 16, 2014

In less than a decade, the business grew to over 4,000 outlets, employing a franchise model to achieve penetration in every Mexican city with at least 5,000 inhabitants. For example, the HealthStore Foundation (CfW) has also pursued a micro-franchising model to widen drug access in low-income communities in Kenya.

Health Care 8

Health Care Disruptive Innovation Franchising Innovation 8