Strategy Driven

NOVEMBER 13, 2020

With the bar set so low for customer service, franchise owners are well positioned to jump ahead of the competition. Their franchisor has already developed proven systems and desirable products. They’ll awaken customers from their lifeless transaction trance and prime them for excitement, loyalty and spending.

Franchising 103

Franchising Loyalty Learning-by-Doing Efficiency 103

Harvard Business Review

APRIL 19, 2016

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.

Media 8

Media Marketing Software Human Resources 8

Harvard Business Review

SEPTEMBER 14, 2017

Franchise sales have nothing to do with salespeople. Customers may buy from a firm because the company has superior products, great branding, effective digital marketing or favorable pricing. Examples include sales from long-term contracts and sales from customers who purchase out of loyalty, habit, or desire to avoid switching costs.

Motivation 8

Motivation Incentives Franchising Short-term 8

Harvard Business Review

JANUARY 28, 2013

Abrams to direct the next movie in the franchise, the folks at Disney must be feeling some relief. Customer loyalty like this might seem like a nice problem to have—and it is. The irony here is that the Star Wars franchise has been focused on licensing and new-platform development for years. Acquired in 2006 for $7.4

Franchising 8

Franchising Licensing Merchandising Film 8

Harvard Business Review

FEBRUARY 20, 2013

This striking gap signals an opportunity for companies: Secure a competitive advantage by building your employees' ability to succeed in the increasingly complicated labyrinths of today's — and tomorrow's — markets. In our experience, social entrepreneurs can be extraordinary role models in this regard.

Entrepreneur 8

Entrepreneur Company Six Sigma Franchising 8

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. They’ve never franchised. Because of that, they are rewarded with brand loyalty. and going public?

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

JUNE 6, 2017

While advances in health care in the developed world often emphasize new technologies, in developing lower- and middle-income countries simply expanding the reach of basic primary care services is crucial to improving health. In developing countries, primary care tends to be delivered by a mix of public and private sector providers.

Development 8

Development Health Care Operations Franchising 8