Strategy Driven
NOVEMBER 13, 2020
With the bar set so low for customer service, franchise owners are well positioned to jump ahead of the competition. Their franchisor has already developed proven systems and desirable products. They’ll awaken customers from their lifeless transaction trance and prime them for excitement, loyalty and spending.
Leading Blog
FEBRUARY 5, 2021
Finally, leaders must develop a culture that communicates the organization’s vision and strategy. These crews kept roughly 75 percent of their illicit profits, passing the remainder up as a type of franchising fee. Staying in the family required unyielding loyalty and a code of silence.
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Steve Farber
JULY 24, 2017
1 place to work in Minnesota for four consecutive years, and more than 3,000 people – franchise owners, employees, and club members – have gotten the company’s running man logo tattooed on their skin. It’s hard to beat tattoo loyalty. It’s been tabbed as the No.
Harvard Business Review
JUNE 17, 2014
Each of these winning franchises has been able to build a consistent identity and a long-term relationship with its players—even though many of those players change from year to year. Do you think that current players, seeing that kind of loyalty, might want to play for the Spurs? An NFL team has 53 players on its roster.
Harvard Business Review
SEPTEMBER 14, 2017
Franchise sales have nothing to do with salespeople. Franchise sales are increasing in many markets as the internet makes customers more informed, connected and socially-influenced, and therefore less dependent on salespeople when making buying decisions. Free sales come in two forms.
Harvard Business Review
JANUARY 28, 2013
Abrams to direct the next movie in the franchise, the folks at Disney must be feeling some relief. Customer loyalty like this might seem like a nice problem to have—and it is. The irony here is that the Star Wars franchise has been focused on licensing and new-platform development for years. Acquired in 2006 for $7.4
Harvard Business Review
APRIL 19, 2016
Develop a social care team that can address all areas of social information efficiently and effectively. The company that responding to customers in real time through social media has increased customer loyalty, contributing to customer lifetime value. What systems, policies, and employees are responsible for monitoring social media?
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